Turn First-Time Buyers into Repeat Revenue
Retention and lifecycle marketing for clean beauty and wellness brands.
We focus on what customers experience before, during, and after they buy.
Most brands obsess over the first sale.
I focus on the second, third, and beyond.
Every touchpoint matters. From first click to repeat purchase.
30 minutes. No pitch.
I’ll show you where customers drop off.
And where revenue is leaking.
Why Your Customers Don’t Come Back
You spend a fortune to acquire customers.
But that doesn’t mean they all stick around. Way too often they buy once, then disappear.
Email lists grow. Engagement drops. Loyalty turns into constant discounts instead of solid relationships. Post-purchase emails stop connecting. They start to feel generic. And eventually, you lose them.
The problem isn’t your effort. You’re putting in the work. You’re spending the money.
It’s the lack of a system built around how your customers behave after they buy.
Without that system, small signals get missed.
The connection fades after the first purchase.
Support drops off when customers still have questions.
Buying again never feels like the obvious next step.
So customers drift away.
Revenue starts to feel inconsistent.
And growth turns into a cycle of constantly replacing people instead of building something steady.
Are You Growing, or Just Replacing?
You're spending a fortune to acquire customers.
They buy once. Then they disappear.
That's not a marketing problem. It's a retention problem.
Retention isn't convincing people to come back.
Retention removes the reasons they leave in the first place.
A strong retention strategy looks at what happens after the sale. Where interest fades. Where trust slips. What needs to happen next so customers don't just drift away?
It answers questions like:
Where does trust break after the first purchase?
What makes a second and third order feel natural instead of forced?
How does your post-purchase communication support repeat buying?
How do you build loyalty without training customers to wait for discounts?
How does your messaging support real behavior, not just a reaction to promotions?
Instead of scrambling after customers disappear, you build a system that makes coming back the easy choice.
20 Years Keeping Customers Loyal
Hi, I’m Danielle.
For over twenty years, I worked in the beauty industry, face to face with clients. I listened to their stories. I learned their habits. I noticed what made them feel safe, confident, and taken care of.
Clients didn’t just come in once. They stayed for fifteen plus years. They trusted me. They sent their friends, sisters, and coworkers. Some drove hours just to keep coming back.
That kind of loyalty didn’t come from tactics. It came from understanding them, excellent customer service, and offering value that went above and beyond. It created steady revenue, predictable growth, and relationships that lasted.
When I recommended a product or service, people listened. Not because I sold harder, but because I took the time to build rapport and trust. Nothing had to be pushed. They never felt sold to or pressured into buying something they didn’t want or need. When your customer knows, likes, and trusts you, they believe that what you offer will help them.
And I can help your brand build trust like that online.
I’ve seen the patterns long enough to recognize them early.
What made someone stay. What made them quietly disappear. Where trust broke. How to rebuild it before it turned into lost revenue.
I wasn’t just serving clients. I was managing the full experience. Marketing. Communication. Follow ups. Service delivery. Every touchpoint that influenced whether someone came back or not.
Most marketers have never owned that full relationship. I have.
Now I help brands recreate that same loyalty through email, messaging, and retention systems built around real human behavior and measurable impact.
I look at where customers drop off. Where communication feels disconnected. Where trust needs reinforcement, then I help you fix it so growth doesn’t rely on constant replacement.
People want to feel seen. They want to feel remembered. They want to know they matter after the sale.
That’s the kind of loyalty I help brands create. The kind I’ll help YOUR brand build.
What Clients Are Saying
“Danielle rewrote my product descriptions and edited parts of my web copy.
She captured my brand voice beautifully and took the time to understand my mission, customers, and competitors.
The updates made my messaging clearer and easier for customers to connect with.
Her communication and customer service were great, and it was clear my satisfaction with the final result really mattered to her.”
— Melissa, Owner of Maine Street Bee“Danielle was a joy to work with.
She was easy to talk to, responsive, and always on top of deadlines.
I didn’t have to chase her for communication, revisions, or finished work, which was really refreshing.
She had good energy and kept each project moving smoothly.”
— Kim, Marketing Manager for Herbal Supplement Co.All Touchpoints Must Connect
These four pieces show how strategy, story, and flow work together: from first click to loyal customer.
Take a peek at a few favorites
How I Help Your Brand
First, I conduct a full audit to find the gaps and uncover why customers buy once, then leave.
That includes reviewing your pre- and post-purchase emails to make sure they:
Feel personalized
Add value
Build trust
Reduce buyer’s remorse
Increase your CLV
I also look at whether there’s a clear path to a second purchase.
Messaging that builds long-term loyalty and confidence with every purchase.
Everything is mapped out and supported by a retention strategy built for long-term loyalty, customer satisfaction, and your business goals.
Choose a package that works best for you
Ongoing retention partnership
Perfect if you want continuous optimization and a retention system that grows with your brand.
Your full customer journey is reviewed end-to-end. Every touchpoint. Every gap. Every opportunity to keep customers engaged and coming back.
I build and refine your retention systems over time—post-purchase sequences, lifecycle flows, re-engagement campaigns, replenishment strategies. As your brand evolves, your retention strategy evolves with it.
You get:
Full lifecycle strategy and execution
Continuous optimization based on performance
New flows and touchpoints as your business grows
Monthly reporting and strategic planning
This isn't a one-time fix. It's a partnership that keeps your retention strategy working as your customer base grows.
Monthly Partnership | Starting at $2,500/month
One-time retention project
This option is perfect if you want the foundation built without committing to ongoing support.
Your full customer journey is reviewed from first purchase to repeat buyer.
The gaps are identified.
The most important lifecycle touchpoints are rebuilt.
That may include post-purchase sequences, re-engagement emails, or replenishment reminders. The flows that actually drive repeat revenue.
You walk away with:
• 2 to 3 rebuilt lifecycle flows
• Clear messaging that guides customers to the next step
• A prioritized roadmap for what to improve next
Per Project Pricing | $3,000 +
90-Minute Retention Deep Dive
Perfect if you want clarity before committing to anything long-term.
Your retention touchpoints are reviewed. Gaps are identified. Priorities are mapped so you know exactly what needs attention first.
You walk away with:
Where your customers are dropping off
What's causing it
What to fix first
90 Minutes | $900
Ready to stop losing customers?
Let’s build a retention strategy that increases repeat purchases and keeps customers coming back.
Sale Today, Gone Tomorrow
Does this sound like your business?
✓ You run a clean beauty or wellness brand with customers you want to keep
✓ You want more repeat purchases and higher customer lifetime value
✓ You want a retention system that fits where your brand is headed
✓ You care about turning satisfied customers into loyal advocates
✓ You want steady growth, not constant replacement
You've done the hard part.
People are buying from you.
But something feels off:
Are customers buying once then disappearing?
Does your post-purchase experience feel disconnected or robotic?
Are you relying on discounts to get repeat orders?
Can you see the data, but can't figure out where people are dropping off?
Does your messaging feel one-size-fits-all?
Do you know something's broken but can't pinpoint where?
Or maybe you just want your customers to feel valued, and not like a transaction?
Do any of these sound familiar?
If yes, we should talk.
If not, that's okay. Your brand may not be there… yet.
You're not ready for my services if:
✗ You want a quick Band-Aid
✗ You rely on discounts to get repeat orders, and you're fine with that
✗ You focus only on the next launch, not what happens after
That's fine. Not never. Just not right now.
At what point should you contact me?
When keeping your customers matters as much as getting them.
Your Customers Aren’t Robots
And they can tell when they’re being treated like one.
Don’t get me wrong. AI has its place.
It speeds things up.
It organizes information.
It handles repetitive work.
It can also help draft emails, social posts, web copy, and ads.
But it doesn’t replace judgment.
It doesn’t replace context.
And it doesn’t replace real experience.
People don’t buy because a sentence is optimized.
They buy because something feels familiar.
Because they feel understood.
Because trust has been built.
That’s what retention is built on.
And you can’t automate it.
AI can’t tell you why someone bought once and never came back.
It can’t spot where trust cracked between checkout and delivery.
It can’t feel hesitation right before someone disengages.
And it will never understand the emotion behind why someone chose your brand in the first place.
That comes from experience.
From watching the same patterns repeat.
From knowing people, not personas.
From paying attention when customers start to pull away.
You can use AI to write your emails, social posts, and web copy.
And hope it connects.
Or you can work with someone who understands your customers, why they stayed, and why they didn’t.
The Blog Behind My Mission
The Dirty Scalp
From hair loss to hair love — the insider truth you won’t get at the salon.
Begin with the series that started it all: Hair Crimes & Cover-Ups
Warning: These posts might ruin your next salon visit
Hair Crimes + Cover Ups: What Beauty Insiders Don’t Want You To Know
The Blowout Illusion: Why Your Hair Looks Good but Feels Like Sh*t
Styled to Death: The Hidden Damage Behind Your Favorite Salon Services
Behind the Chair: Pro Advice That’s Ruining Your Hair
Coming soon. Stay tuned.
Ready For Repeat Sales?
I’ll help your beauty or wellness brand grow and retain customers with systems that turn first sales into ongoing revenue.
Let’s look at what’s working, what’s missing, and what could improve.