Our Process

Step 1

Find the Gaps

Before I write anything, I look at what you have now, what you’re trying to do, and what might be getting in the way. Enough to know what needs fixing before I start writing.

Step 2

Build the Plan

We go over what I found and decide what needs attention. Sometimes it’s the copy. Sometimes it’s what happens before or after it. From there, we decide what needs to change and what needs to be created.

Step 3

Bring it to Life

This is where the plan turns into the work. Emails, SMS, website copy, blogs, social, and the pieces in between, each one built to move someone closer to buying or coming back again.

Step 4

Watch it Work

For ongoing work, I track what’s working, what isn’t, and where people are responding. We use what we learn to make changes, test new ideas, and keep improving from there.

How I Help Your Brand

Keeping customers takes more than sending emails.

Every message, every touchpoint, every follow-up gives someone a reason to come back…or chose to go somewhere else.

I’ll help you build the kind of relationship that keeps customers happy and coming back for more.

Keep the conversation going.
Every email should move your customer one step closer to another purchase. From welcome sequences to launches, abandoned carts, replenishment reminders, newsletters, and win-backs, every message has a job to do.
- Welcome & nurture flows
- Abandoned cart flows
- Post-purchase emails
- Replenishment & win-back flows
- Newsletters & campaigns
- Launch emails
Pricing
Single email: $175
3-email flow: $500
5-email flow: $750
7-email flow: $1,000
Includes strategy, copy, and 2 revisions.
For most brands, email is the highest-converting, most underused channel.
Your website shouldn't sound like five different people wrote it. It should sound exactly like your brand.
I write copy that sounds like you, gets to the point, and helps customers understand why your product is worth choosing.
The weird detail that builds trust. The answer to the question holding them back. The specific reason your thing is good, not just “high quality.” The line that makes someone stop scrolling and think, “Yep. This is what I was looking for.”
- Homepage copy
- Landing pages
- Product pages
- About pages that tell your story, not your résumé
- Category pages
- The small stuff everywhere else: taglines, headers, buttons
Pricing
Landing page: Starting at $650
Homepage: Starting at $750
About, Product, or Category page: Starting at $500
5-page website: Starting at $2,250
Includes strategy, copy, and 2 revisions.
If your customers are interested but still wondering, “Is this right for me?” your copy isn't doing its job.
Blogs work. Most people just use them wrong.
They pick a topic, write it, post it, then move on to the next one. No plan behind it. Then they wonder why nothing happens.
I write posts around what your customers are typing into Google. Real questions. Real problems they're trying to solve before they buy anything. Posts that educate them, show them you know what you're talking about, and bring them a step closer to trusting you enough to buy.
- SEO blog posts
- Buying guides
- How-to and educational content
- Brand and behind-the-scenes stories
Pricing
Standard blog post (up to 750 words): $250
In-depth post or guide (751–1,500 words): $350
Extended content (over 1,500 words): Custom quote
Includes research, SEO, copy, and 2 revisions.
A good blog post can keep bringing people to your site long after you publish it.
You have more to say about your products than “shop now.”
Your customers don't need another product photo with a caption telling them how amazing it is. Give them a reason to care.
I turn what makes your products different into social content people want to read. The questions customers keep asking. The details they don't know yet. The problem your product solves. The story behind it. And yes, sometimes the post asking for the sale.
- Social captions
- Video hooks & scripts
- Launch & promotional copy
- Educational content
- Product-focused content
Pricing
Single social post: $65
5 social posts: $300
10 social posts: $575
Short-form video script: $125
Includes copy and 2 revisions.
Right message. Right moment. Sent directly to their phone.
SMS is quick and direct. No inbox to check or feed to scroll through. Instant communication at the press of a button.
Remind them about the cart they left behind. Let them know something new dropped. Tell them their order is on the way. You can even use it to say thank you and show your customers a little appreciation.
- Cart & browse abandonment texts
- Flash sale & launch alerts
- Delivery & post-purchase updates
- Customer appreciation & relationship-building texts
- SMS opt-in & list-building copy
Pricing
Single SMS campaign: $75
3-message SMS series: $200
5-message SMS series: $300
Includes strategy, copy, and 2 revisions.
The sale isn't the only reason to stay in touch. A quick text can do more than make a sale. It can keep the relationship going.
You got the sale. Now what?
Getting someone to buy is one thing. Giving them a reason to come back is another.
Are you checking in after their order arrives? Answering the questions they have once they start using it? Reminding them when it’s time to reorder? Giving them a reason to come back before they forget about you?
Brands put so much work into getting the first purchase. Then the customer buys and... crickets. I find where that happens for you and build what should be happening instead.
You get:
- Customer journey audits
- Lifecycle strategy
- Post-purchase strategy
- Replenishment strategy
- Customer segmentation
- Re-engagement & win-back strategy
- A/B testing recommendations
Pricing
Retention Audit — $350
See where customers are dropping off and what’s missing.
Retention Audit + Action Plan — $550
See what needs fixing, what to tackle first, and what can wait.
Full Lifecycle Strategy — $850
Build the full plan for turning more first-time buyers into regulars.
Includes strategy call and 2 revisions.
Getting the first sale is only the beginning. What happens next is what brings them back.

Need More Than One Service?

Pick your perfect package.

Bundle. Spend less. Connect every touchpoint.

Let’s Discuss Your Perfect Package

Book Your Strategy Call

Get the Works, Monthly

There’s a big difference between handing projects to a new writer and working with someone who knows your brand.

Working together month after month means I already know your customers, what they care about, and what makes them buy. So whether it's email, website copy, social, or retention, it all comes from the same place.

No high agency bill. No employee overhead. No retraining someone new to get your copy sounding like you again.

Monthly Retention Partnership

Starting at $1,750/month

Book Your Retention Call

Featured Projects

Different brands. Different problems. Different strategies.

Here are a few of my favorites, each coming from a different spot in the customer journey.

Project
Retention & Lifecycle Audit

Brand
The Michael Todd Beauty

Project
Email Marketing Campaign & Replenishment Strategy

Brand
Four Sigmatic

Project
Conversion & Messaging Strategy- Sales Page

Brand
The Earthling Co.

Project
Welcome Series & Customer Journey

Brand
Doanestead Farm

"Danielle captured my brand voice beautifully and took the time to understand my mission, customers, and competitors."
"So refreshing, I didn't have to chase her for communication, revisions, or finished work."
"Danielle's attention to detail is unmatched. She caught things my previous marketer overlooked, and the results spoke for themselves. I've enjoyed working with her and wouldn't hesitate to recommend her."

Let’s Work Together

Got a project in mind? I’d love to hear about it.

Tell me a little about what you have going on and what you’d like some help with.

Not sure what you need yet? That’s okay. We can figure it out together.

Tell me about your project in the form or book a call and we’ll talk it through.

I’ll get back to you within 48 hours.