Strategic Copy That Feeds Your Roots And Helps Your Business Grow
Customer-first marketing for clean beauty and wellness brands.
Content and email strategy that help people feel seen, supported, and guided from their first click to their next purchase.
The Copy Current Approach
You want growth that lasts. My job is to make it easier for the right people to find you, trust you, choose you, and come back.
I don’t do cookie-cutter content. Every brand is different, and so is every strategy.
I’ll dig deep to understand your business, your audience, and what’s holding growth back. Then I build the pieces that move people:
Email that nurtures and sells without pushiness
Blogs that rank, educate, and earn trust
Social content that pulls the right traffic in
Website flow and UX microcopy that guide clicks to checkout
What you get: more qualified leads, higher conversions, stronger retention, and a brand voice people remember.
This is your customer experience. Clear, connected, built to grow.
Here’s How I Can Help
Lead Generation
Grow Your List
Attract and capture the right people. Don’t just grow a list, build a loyal customer base from day one.
Services included:
Opt-in Page Copy
Lead Magnet Email Sequences
SEO Blog Posts
Social Captions for Lead Gen
Quiz Funnel Copy
Lead Nurturing
Warm Them Up
Don’t just welcome them. Nurture them with content that builds trust and loyalty.
Services included:
Welcome Series
Educational Email Sequences
Newsletter Content
Blog Posts That Support Nurture Themes
Social Content for Nurturing
Customer Journey & Content Strategy
Map The Journey
Make every piece of content work together, from the first click to repeat purchase.
Services included:
Customer Journey Mapping
UX + Microcopy (Web & Email)
Content Calendar Creation
Email Funnel Strategy
Topic Planning for Blogs & Email
Messaging Strategy
Customer Retention
Keep Them Coming
Retention copy keeps the connection strong. Build trust, loyalty, and a sense of belonging with every message.
Services included:
Post-Purchase Email Sequences
Re-Engagement / Win-Back Flows
Loyalty & Rewards Email Copy
Blog Posts for Retention
Product Education Emails / Blog Series
Not sure where to start?
Let’s figure it out together.
Not your average Copywriter
Hi, I’m Danielle.
Beauty industry insider and lover of all things non-toxic. I create content that helps clean beauty and wellness brands earn trust and keep it.
Based in Maine. Working with brands that care about what they make and who they make it for.
I spent twenty years in the beauty industry and built my career around helping people feel seen and understood. From behind the chair to behind the screen, I’ve always been about trust, connection, and keeping people coming back.
Now I help businesses that I love do the same. With content that connects, gains trust, builds loyalty, and makes the right people feel like they’ve finally found their brand.
Work That Connects
These four pieces show how strategy, story, and flow work together: from first click to loyal customer.
Take a peek at a few favorites
Why Clients Keep Coming Back
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Danielle rewrote my product descriptions and edited parts of my web copy. She captured my brand voice beautifully and took the time to understand my mission, customers, and competitors. Her communication and customer service were great, and it was clear my satisfaction with the final result really mattered to her.”
Melissa, Owner of Maine Bee
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Danielle totally nailed our brand voice. The emails felt like us and spoke directly to our customers. She checked in often, gave us options to choose from, and added thoughtful extras we didn’t expect. Super easy to work with.
Herbal Wellness Brand, Maine
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Danielle wrote a few blog posts for us that were helpful, easy to read, and aligned with the strategy we discussed. You could tell she cared about making the content valuable and engaging for our readers, not just a bunch of empty words to fill space
Wellness Blog Client (Ghostwritten under NDA)
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Danielle was a joy to work with. She was easy to talk to, responsive, and always on top of deadlines. I didn’t have to chase her for communication, revisions, or finished work, which was really refreshing. She had good energy and kept each project moving smoothly.
Jessica, Marketing Manager for a Clean Beauty
The Blog Behind My Mission
The Dirty Scalp
From hair loss to hair love — the insider truth you won’t get at the salon.
Begin with the series that started it all: Hair Crimes & Cover-Ups
Warning: These posts might ruin your next salon visit
Hair Crimes + Cover Ups: What Beauty Insiders Don’t Want You To Know
The Blowout Illusion: Why Your Hair Looks Good but Feels Like Sh*t
Styled to Death: The Hidden Damage Behind Your Favorite Salon Services
Behind the Chair: Pro Advice That’s Ruining Your Hair
Coming soon. Stay tuned.
Get started with The Copy Current
Helping beauty and wellness brands grow with clear, customer-first messaging.
You bring the mission. I’ll turn your story into sales and loyalty.
Ready to stand out?
Let’s build something unforgettable together.