Portfolio
Content that grabs attention, stops the scroll, and gets your audience to act.
Email campaigns, blog content, UX writing, and social strategy for clean beauty and wellness brands.
Here’s how I’ve helped brands fix messy messaging, keep their audience engaged, and turn attention into action.
Brands come to me at all different stages.
Some need the foundations built. Others need their strategy tightened. And some need stronger UX and microcopy that turns confused browsers into confident buyers.
Here’s how I help them level up at every stage of the journey.
Get to know the brands
Doanestead Farm
A small-batch, farm-to-skin brand that needed foundational marketing. I created a welcome email series, a blog, and seasonal ads to build awareness, nurture customers, and support sales during seasonal shifts and the holidays.
Customer journey stage: Welcome, Nurture & Conversion
Four Sigmatic
A wellness brand known for functional mushroom coffee and adaptogens. I created an SEO blog, a three-email nurture sequence, a replenishment email, and two Instagram posts (one rewrite and one original) to educate, engage, and encourage repeat use.
Customer journey stage: Education, Engagement & Retention
Smalls
A subscription-based pet wellness brand where clear UX and microcopy drive signups and loyalty. I rewrote key messaging across subscription flows, checkout pages, and confirmations to reduce friction, build trust, and keep the tone consistent.
Customer journey stage: Experience, Clarity & Retention
Bonus: I also sprinkled in a few conversion copy examples — product descriptions and a pet ad — to show how I approach other action-driving touchpoints.
Together, these projects show how I write across different niches and touchpoints while keeping the focus on trust, connection, and long-term loyalty.
