Portfolio
Businesses come to me at all different stages.
Some need the foundation built. Others need better copy, a stronger plan, or a fresh look at what they’re doing.
Get to Know the Brands
Three brands. Three different stages. Three different needs.
Doanestead Farm
Doanestead Farm is a small-batch, farm-to-skin brand that needed help building out its marketing.
I created a welcome email series, blog, and seasonal ads to introduce the brand, connect with customers, and keep sales moving throughout the year.
Customer journey stage: Welcome, Nurture & Conversion
Four Sigmatic
Four Sigmatic is a wellness brand built around functional mushroom coffee and adaptogens.
I created a mix of content and email copy to educate customers, keep them engaged, and give them a reason to come back.
The project included an SEO blog, a 3-email nurture sequence, a replenishment email, and 2 Instagram posts.
Customer journey stage: Education, Engagement & Retention
Smalls Cat Food
Smalls is a fresh cat food subscription brand with great products, a strong personality, and fun visuals. But the copy they had caused a lot of friction points in the customer journey.
I refreshed the UX and microcopy to simplify the message, create clearer and more consistent CTAs, and make each step easier to follow.
Customer journey stage: Education, Engagement & Retention
Together, these projects show how I write across different niches and touchpoints while keeping the focus on trust, connection, and long-term loyalty.
Bonus: I also sprinkled in a few conversion copy examples — product descriptions and a pet ad — to show how I approach other action-driving touchpoints.
