Doanestead Farm
Handcrafted Tallow Skincare
From Farm to Glow
This project was created to help Doanestead bring in new shoppers, keep loyal ones close, and guide people from interest to purchase online and in store. I put together a simple plan to strengthen their marketing and grow leads, traffic, exposure, connections, and conversion.
I love this brand and use their products daily. That’s why I chose to craft a few pieces to help them. This work puts a clear strategy into action with welcoming emails, an SEO blog post, and Facebook ads.
Emails that welcome and guide the next step
An SEO blog post that answers questions and brings search traffic
Facebook ads that reach nearby buyers and route them to the site
More visits to the website and social media
Easier access to the full selection and checkout
Support for in-store and on-farm sales
