Four Sigmatic’s site is clear and engaging, with sharp microcopy that pulls readers in. Their social and blog content is visual, fun, and easy to connect with. Even the opt-in experience feels intentional, thanking subscribers right on the site while SMS delivers instantly.

The challenge appears after signing up. The opt-in and SMS create a strong start, but only one welcome email follows before the flow ends. When the follow-up stops, so does momentum. The design feels unfinished, and engagement naturally tapers off without clear next steps. The email also lacks a confirmation button, even though the subject asks for one. Across channels, strong individual pieces exist—but they aren’t yet connected in a way that keeps the customer moving forward.

This project was built to change that. It adds post-welcome nurture emails supported by one SEO blog and two social posts, each designed to lead the audience smoothly from one touchpoint to the next. The result is a cohesive experience that connects curiosity to purchase—and keeps the conversation going long after that first click.