Smalls Cat Food

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Clear Copy. Smooth Flow. Better Experience.

Smalls already had a clean site and a fun brand personality, but some of the copy slowed users down.

I kept their charm and tightened their message to improve clarity, flow, and trust.

The result is copy that keeps readers engaged and moving without friction.

Revised key sections of the homepage and product pages to make the copy easier to read and act on.
Ensured each update focused on improving clarity, consistency, and user flow without losing Smalls’ playful tone.
Refined headlines, shortened long sentences, and unified CTAs so users always know where a click will take them.
Reviewed the brand’s claims for accuracy and trust. Some stats and statements didn’t match or lacked proof, so I adjusted the language to stay compliant and credible.

These updates make Smalls’ website easier to scan, faster to understand, and more trustworthy.
Clear CTAs guide users confidently instead of leaving them to guess what comes next.
Tighter copy keeps the message focused so visitors move through the page naturally.
Every change supports a smoother, more intuitive experience that helps cat parents feel good about their choice.